Consulting firms are made up of industry-specific experts who offer professional advice, guidance and actionable solutions to businesses seeking outside assistance. These firms typically specialize in strategy, operations, finances, information technology and human resources. The end goal for any consulting firm is to create value and business growth at speed and scale.
These firms have teams of experienced consulting professionals with expertise in a wide range of industries and strategies. They work closely with management teams to identify growth opportunities, optimize operations and create long-term value for their client companies. They also provide operational and strategic support to these companies, including access to their extensive network of industry experts and resources. Articulated knowledge transfer to clients and potential clients is key to these firms’ success.
Demonstrating professional knowledge and expertise is a necessity. One best practice for accomplishing this is providing thought leadership that engages clients and brings in new business. But how can consulting firms provide the right content and still make the best use of their time?
Consulting firms engage in several relationship marketing tactics. These include building relationships, referral networks, targeted marketing, personalized communications and thought leadership.
Thought leadership can be the most difficult tactic to master. It helps build trust and credibility with potential investors, but to be effective, it needs to resonate with clients, show understanding of complex topics and have consistent messaging. Content needs to be personalized at scale and at every critical digital touchpoint, demonstrating leaders’ knowledge of their industry, offering value to their clients as subject matter experts. The solution? A tool that uses Artificial Intelligence (AI) to tailor leaders’ perspectives to the exact interests of the client.
To engage clients, perspectives must be authentic, rich with factual substance, immersive and deeply engaging. Using AI, leaders’ insights and findings are summarized, articulated and displayed within a platform that combines content across all channels and content types. Readers can instantly scan a summary of a leader’s perspective on current trends, insights and opinions of what’s happening within the industry, drawn from social media, blogs, whitepapers – anywhere that the leader has a voice.
Leaders use AI to personalize their unique voice to the specific interests of the clients rather than using AI to create their content. The leader’s insights and thought leadership are dictated by reader inputs – the reader asks the AI tool for the leader’s views and insights on topics of interest to that reader. The AI tool curates all the relevant and current information that has been produced by the leader and summarizes for the user to view. As a digital experience platform, this AI tool will enable users to quickly deploy new innovative offerings and services to engage customers through more personalized experiences. In fact, the readers will create their own personalized experiences, dictating and determining the messaging such as content, offers and interactions.
Learning to use this AI tool will be elementary. It doesn’t require a user profile or tracking information to provide a personalized experience. It can be integrated with personalization engines, existing channels, reporting features, and it supports data sets from various formats.
With AI, existing bodies of content are utilized to create reader experiences with efficiency, at scale, for a fraction of the cost. Personalized content summaries can be created manually, but it can take hours, even weeks, and it’s expensive. Using AI to transform existing digital content like thought leadership, blogs, sales materials and other content can enable deeply engaging and personalized AI-generated client experiences. There are four key benefits to using AI in thought leadership:
Artificial intelligence can craft a personalized experience in a B2B environment by leveraging an organization's existing thought leadership content in different ways.
A specialized B2B personalization engines can use AI and existing, proprietary bodies of content to create thought leadership with efficiency, at scale for a fraction of the cost, tailoring leader's perspectives to the exact interests of the reader.
AI is taking relationship marketing to new levels: it can create customized experiences in a B2B environment and drive results. AInectar is an AI-powered tool that generates personalized content for specific audiences by creating custom versions of existing content tailored to their specific interests and needs. AInectar enables relationship marketing and amplifies reach.
AInectar is as an always on, always current, always human experience that delivers the ultimate, immersive client experience to make people feel seen, heard, and ultimately, connected.
Connect today to see how AInectar can make sharing your expertise simpler and even more successful.